{"id":271,"date":"2014-12-25T13:40:44","date_gmt":"2014-12-25T04:40:44","guid":{"rendered":"http:\/\/ad102allvr.smartrelease.jp\/wordpress03\/?page_id=271"},"modified":"2020-01-14T11:10:02","modified_gmt":"2020-01-14T02:10:02","slug":"how-we-work","status":"publish","type":"page","link":"https:\/\/www.tokyopr.co.jp\/en\/how-we-work","title":{"rendered":"How We Work"},"content":{"rendered":"<div id=\"pl-271\"  class=\"panel-layout\" ><div id=\"pg-271-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-271-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-271-0-0-0\" class=\"so-panel widget widget_nav_menu panel-first-child\" data-index=\"0\" ><div class=\"cmenu1 panel-widget-style panel-widget-style-for-271-0-0-0\" ><div class=\"menu-%e4%ba%8b%e4%be%8b%e7%b4%b9%e4%bb%8b-container\"><ul id=\"menu-%e4%ba%8b%e4%be%8b%e7%b4%b9%e4%bb%8b\" class=\"menu\"><li id=\"menu-item-365\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-365\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/how-we-work\/focusindustry\">Focus Industry<\/a><\/li>\n<li id=\"menu-item-364\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-364\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/how-we-work\/casestudy\">Case Study<\/a><\/li>\n<li id=\"menu-item-363\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-363\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/how-we-work\/contractingprocess\">Contracting Process<\/a><\/li>\n<\/ul><\/div><\/div><\/div><div id=\"panel-271-0-0-1\" class=\"so-panel widget widget_nav_menu\" data-index=\"1\" ><div class=\"cmenu3 panel-widget-style panel-widget-style-for-271-0-0-1\" ><h3 class=\"widget-title\">\u3000Strength<\/h3><div class=\"menu-%e6%9d%b1%e4%ba%acpr%e3%81%ae%e4%ba%8b%e6%a5%ad%e9%a0%98%e5%9f%9f-container\"><ul id=\"menu-%e6%9d%b1%e4%ba%acpr%e3%81%ae%e4%ba%8b%e6%a5%ad%e9%a0%98%e5%9f%9f\" class=\"menu\"><li id=\"menu-item-555\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-555\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/why-tokyopr\/japanpr\">Successful PR Campaigns in Japan<\/a><\/li>\n<li id=\"menu-item-554\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-554\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/why-tokyopr\/b2bpr\">Highly specialized in the B2B sector<\/a><\/li>\n<li id=\"menu-item-553\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-553\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/why-tokyopr\/marketing\">Owned Media for PR &#038; Marketing<\/a><\/li>\n<\/ul><\/div><\/div><\/div><div id=\"panel-271-0-0-2\" class=\"so-panel widget widget_nav_menu panel-last-child\" data-index=\"2\" ><div class=\"cmenu3 panel-widget-style panel-widget-style-for-271-0-0-2\" ><h3 class=\"widget-title\">\u3000Services<\/h3><div class=\"menu-%e3%82%b5%e3%83%bc%e3%83%93%e3%82%b9%e3%83%a1%e3%83%8b%e3%83%a5%e3%83%bc-container\"><ul id=\"menu-%e3%82%b5%e3%83%bc%e3%83%93%e3%82%b9%e3%83%a1%e3%83%8b%e3%83%a5%e3%83%bc\" class=\"menu\"><li id=\"menu-item-377\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-377\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/what-we-offer\/mediarelations\">Media Relations<\/a><\/li>\n<li id=\"menu-item-374\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-374\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/what-we-offer\/pressreleases\">Press Releases<\/a><\/li>\n<li id=\"menu-item-373\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-373\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/what-we-offer\/pressevents\">Press Events<\/a><\/li>\n<li id=\"menu-item-376\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-376\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/what-we-offer\/mediatraining\">Media Training<\/a><\/li>\n<li id=\"menu-item-565\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-565\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/what-we-offer\/overseasnetwork\">Global Network<\/a><\/li>\n<li id=\"menu-item-379\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-379\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/what-we-offer\/translation\">Translation<\/a><\/li>\n<li id=\"menu-item-375\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-375\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/what-we-offer\/productions\">Productions<\/a><\/li>\n<li id=\"menu-item-378\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-378\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/what-we-offer\/tradeshows\">Trade Shows<\/a><\/li>\n<li id=\"menu-item-563\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-563\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/what-we-offer\/contentdevelopment\">Content Development<\/a><\/li>\n<li id=\"menu-item-372\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-372\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/what-we-offer\/website\">Website<\/a><\/li>\n<li id=\"menu-item-564\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-564\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/what-we-offer\/jointprojects\">Joint Projects<\/a><\/li>\n<\/ul><\/div><\/div><\/div><\/div><div id=\"pgc-271-0-1\"  class=\"panel-grid-cell\" ><div id=\"panel-271-0-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-749 size-full\" src=\"https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/pic_serviceoverview_660x230.png\" alt=\"pic_serviceoverview_660x230\" width=\"660\" height=\"230\" srcset=\"https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/pic_serviceoverview_660x230.png 660w, https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/pic_serviceoverview_660x230-150x52.png 150w, https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/pic_serviceoverview_660x230-300x105.png 300w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><\/p>\n<h2><strong>Results Driven<\/strong><\/h2>\n<p><div class=\"arconix-box arconix-box-yellow\"><div class=\"arconix-box-content\"><strong><span style=\"font-size: 14pt\">Our motto being \u201cAlways be side-by-side with the client\u201d<\/span><\/strong><\/div><\/div><br \/>\nWe believe that our specialty will make the most efficient PR activities possible. We will develop your PR activities and help achieve your goals by being a depot to connect you and the media.<\/p>\n<p>We regard understanding of clients via \u201cClose Internal &amp; External communication\u201d as the essence of all PR activities, which can be achieved by close communication with client for what they need and what message they want to deliver, to result in delivery of high-news value information.<\/p>\n<p>This is Our Specialty: side-by-side relationships with client and shared resources will enable to establish stronger relationships with the media, which will be build upon consistent communication, high-value info provision, and timely response.<\/p>\n<h2><strong>Continuity Consistency and Credibility<\/strong><\/h2>\n<p>Constant media activities will help develop recognition ground. Periodical press releases inform on corporate and products contributions will well present your technical excellence and benefits.<\/p>\n<p>More recognition can increase the publication opportunities which will lead to more efficient brand acknowledgment and target group outreach. Of course this cannot be achieved in \u201cone-shot\u201d activity, rather long-run good relation-building with the media will result in improved brand recognition.<\/p>\n<h3>Typical services for monthly retainer clients<\/h3>\n<h4>PR consultation<\/h4>\n<ul style=\"list-style-type: circle;\">\n<li><span style=\"color: #333333;\"><span style=\"color: #333333;\">Meeting with local key spokespersons to localize global strategy to fit the local market<\/span><\/span><\/li>\n<li><span style=\"color: #333333;\"><span style=\"color: #333333;\">Discuss with local team to distribute any press releases more efficiently<\/span><\/span><\/li>\n<li><span style=\"color: #333333;\"><span style=\"color: #333333;\">Discuss relevant topics with local team in Japan<\/span><\/span><\/li>\n<li><span style=\"color: #333333;\">Communicating with global MarCom team to grasp PR activities in the world and find relevant news topics in the Japanese market<\/span><\/li>\n<\/ul>\n<h4>PR execution<\/h4>\n<ul style=\"list-style-type: circle;\">\n<li><span style=\"color: #333333;\"><span style=\"color: #333333;\">Distributing press releases in Japan and abroad simultaneously<\/span><\/span><\/li>\n<li><span style=\"color: #333333;\"><span style=\"color: #333333;\">Selecting the best media to arrange interview with the local team\/ global spokespersons<\/span><\/span><\/li>\n<li><span style=\"color: #333333;\">Trade show support and PR event support<\/span><\/li>\n<\/ul>\n<h4>Reporting<\/h4>\n<ul style=\"list-style-type: circle;\">\n<li><span style=\"color: #333333;\"><span style=\"color: #333333;\">Flexibility: Feedback our performance in any formats of client\u2019s preference<\/span><\/span><\/li>\n<li><span style=\"color: #333333;\"><span style=\"color: #333333;\">Media request\/inquiries: will be communicated immediately to the corresponding client personnel, and the results will be included in our monthly report<\/span><\/span><\/li>\n<li><span style=\"color: #333333;\"><span style=\"color: #333333;\">Networking: support for smooth communication between global and local, we assist you with streamlining PR processes which satisfies both local and global teams<\/span><\/span><\/li>\n<li><span style=\"color: #333333;\">Communication: Delivering local voices to the global team \/ vice versa<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Results Driven We believe that our specialty will make the most efficient PR activities possible. We will deve&hellip; <\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":12,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-271","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tokyopr.co.jp\/en\/wp-json\/wp\/v2\/pages\/271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tokyopr.co.jp\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.tokyopr.co.jp\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.tokyopr.co.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tokyopr.co.jp\/en\/wp-json\/wp\/v2\/comments?post=271"}],"version-history":[{"count":2,"href":"https:\/\/www.tokyopr.co.jp\/en\/wp-json\/wp\/v2\/pages\/271\/revisions"}],"predecessor-version":[{"id":1702,"href":"https:\/\/www.tokyopr.co.jp\/en\/wp-json\/wp\/v2\/pages\/271\/revisions\/1702"}],"wp:attachment":[{"href":"https:\/\/www.tokyopr.co.jp\/en\/wp-json\/wp\/v2\/media?parent=271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}