{"id":246,"date":"2014-12-25T12:35:48","date_gmt":"2014-12-25T03:35:48","guid":{"rendered":"http:\/\/ad102allvr.smartrelease.jp\/wordpress03\/?page_id=246"},"modified":"2016-07-08T14:51:18","modified_gmt":"2016-07-08T05:51:18","slug":"marketing","status":"publish","type":"page","link":"https:\/\/www.tokyopr.co.jp\/en\/why-tokyopr\/marketing","title":{"rendered":"Owned Media for PR &#038; Marketing"},"content":{"rendered":"<div id=\"pl-246\"  class=\"panel-layout\" ><div id=\"pg-246-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-246-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-246-0-0-0\" class=\"so-panel widget widget_nav_menu panel-first-child\" data-index=\"0\" ><div class=\"cmenu1 panel-widget-style panel-widget-style-for-246-0-0-0\" ><div class=\"menu-%e6%9d%b1%e4%ba%acpr%e3%81%ae%e4%ba%8b%e6%a5%ad%e9%a0%98%e5%9f%9f-container\"><ul id=\"menu-%e6%9d%b1%e4%ba%acpr%e3%81%ae%e4%ba%8b%e6%a5%ad%e9%a0%98%e5%9f%9f\" class=\"menu\"><li id=\"menu-item-555\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-555\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/why-tokyopr\/japanpr\">Successful PR Campaigns in Japan<\/a><\/li>\n<li id=\"menu-item-554\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-554\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/why-tokyopr\/b2bpr\">Highly specialized in the B2B sector<\/a><\/li>\n<li id=\"menu-item-553\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-553\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/why-tokyopr\/marketing\">Owned Media for PR &#038; Marketing<\/a><\/li>\n<\/ul><\/div><\/div><\/div><div id=\"panel-246-0-0-1\" class=\"so-panel widget widget_nav_menu panel-last-child\" data-index=\"1\" ><div class=\"cmenu3 panel-widget-style panel-widget-style-for-246-0-0-1\" ><h3 class=\"widget-title\">\u3000Related Services<\/h3><div class=\"menu-sub%e3%83%a1%e3%83%8b%e3%83%a5%e3%83%bc_%e3%82%a4%e3%83%b3%e3%83%90%e3%82%a6%e3%83%b3%e3%83%89-container\"><ul id=\"menu-sub%e3%83%a1%e3%83%8b%e3%83%a5%e3%83%bc_%e3%82%a4%e3%83%b3%e3%83%90%e3%82%a6%e3%83%b3%e3%83%89\" class=\"menu\"><li id=\"menu-item-650\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-650\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/what-we-offer\/contentdevelopment\">Content Development<\/a><\/li>\n<li id=\"menu-item-649\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-649\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/what-we-offer\/website\">Website<\/a><\/li>\n<li id=\"menu-item-651\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-651\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/what-we-offer\/tradeshows\">Trade Shows<\/a><\/li>\n<li id=\"menu-item-652\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-652\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/what-we-offer\/translation\">Translation<\/a><\/li>\n<\/ul><\/div><\/div><\/div><\/div><div id=\"pgc-246-0-1\"  class=\"panel-grid-cell\" ><div id=\"panel-246-0-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-118\" src=\"https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/keyboard1440x500-1024x355.jpg\" alt=\"keyboard1440x500\" width=\"700\" height=\"243\" srcset=\"https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/keyboard1440x500-1024x355.jpg 1024w, https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/keyboard1440x500-300x104.jpg 300w, https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/keyboard1440x500.jpg 1440w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<h2><strong>A trusted resource for gathering information<\/strong><\/h2>\n<p>In recent years, people's actions for gathering information is changing with the growth of the Internet. Web search has became more and more common for not only general persons but also business people. For a media article that was resulted in Public Relations activities, business people who want to know more detal on the articles, their first action is to type keywords into search engine. It is the key for avoiding the loss of business opportunities to deliver appropriate information to potential customers who trawl the Internet for usuful content.<\/p>\n<p>Today the people's behavior for collecting information has shifted to the Web search, accumulating information onto the Internet becomes increasingly important. Ahead of the competitors, providing users with valuable information via the Internet is a significant advantage on the business.<\/p>\n<p>In addition to provide mass media with corporate messages by PR methods including press releases, Tokyo PR supports the marketing activities utilizing owned media, such as corporate website, business blogs, eNewsletters and more.<\/p>\n<h3>Owned media<\/h3>\n<p>Bi-direction communication tools<\/p>\n<ul style=\"list-style-type: circle;\">\n<li><span style=\"color: #333333;\">Corporate website<\/span><\/li>\n<li><span style=\"color: #333333;\">Business blog<\/span><\/li>\n<li><span style=\"color: #333333;\">eNewsletter<\/span><\/li>\n<li><span style=\"color: #333333;\">SNS<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1554 size-large\" src=\"https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/ownedmedia-1024x643.png\" alt=\"ownedmedia\" width=\"700\" height=\"440\" srcset=\"https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/ownedmedia-1024x643.png 1024w, https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/ownedmedia-150x94.png 150w, https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/ownedmedia-300x188.png 300w, https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/ownedmedia-768x483.png 768w, https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/ownedmedia.png 1173w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>\u00a0<\/p>\n<h2><strong>Message distribution channel<\/strong><\/h2>\n<p>In order to convey the corporate messages to customers, it is efficient to utilize multiple messaging platform and secure the touch points with them.<\/p>\n<p>While distributing the official messages to the mass media as press release or press interviews, the owned media can complement the information that has been introduced in the mass media.<\/p>\n<p>Media articles written in media point of view ensure the neutrality and reliability of the information for audience. On the other hand, audience can obtain more detailed information from owned media.<\/p>\n<p>Either mass or owned, but not both. Utilizing both mass and owned media is the key to deliver messages to potential customers efficiently.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1553 size-large\" src=\"https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/mass-owned-1024x286.png\" alt=\"mass-owned\" width=\"700\" height=\"196\" srcset=\"https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/mass-owned-1024x286.png 1024w, https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/mass-owned-150x42.png 150w, https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/mass-owned-300x84.png 300w, https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/mass-owned-768x215.png 768w, https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/mass-owned.png 1377w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>\u00a0<\/p>\n<h2><strong>Permanent marketing assets<\/strong><\/h2>\n<p>Media article as the result of public relations activities has been written by journalists from the perspective of a neutral outsider. For this reason the reader puts the trust in the \"article\" that has been introduced in mass media. But, articles of newspapers and magazines are slightly difficult to remain in the hand as long as the reader does not file them intentionally, because the printed publications are published every day\/week\/month. Once lose, it can take time and effort to look for them later.<\/p>\n<p>On the other hand, information that was published through \"owned media\" such as a website or business blog is stored on the Internet and it can easily be accessed by Web search even after five years.<\/p>\n<p>Content stored on the Internet will be the permanent marketing assets.<\/p>\n<p>Tokyo PR will propose the effective action plan in line with the situation such as company structures and available resources.<\/p>\n<\/div>\n<\/div><\/div><div id=\"panel-246-0-1-1\" class=\"so-panel widget widget_sow-cta panel-last-child\" data-index=\"3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-cta so-widget-sow-cta-default-4b4616b4bcb6-246\"\n\t\t\t\n\t\t><div\n\tclass=\"sow-cta-base\"\n\t>\n\t\n\t<div class=\"sow-cta-wrapper\">\n\n\t\t<div class=\"sow-cta-text\">\n\t\t\t\n\t\t\t\t\t\t\t<h4 class=\"sow-cta-subtitle\">\n\t\t\t\t\tlearn more about Owned Media...\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\n\t\t<div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-button so-widget-sow-button-flat-2e6203011484\"\n\t\t\t\n\t\t><div class=\"ow-button-base ow-button-align-center\">\n\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/www.tokyopr.co.jp\/en\/what-we-offer\/contentdevelopment\"\n\t\t\t\t\tclass=\"sowb-button ow-icon-placement-left ow-button-hover\" \t>\n\t\t<span>\n\t\t\t<span class=\"sow-icon-fontawesome sow-fas\" data-sow-icon=\"&#xf08e;\"\n\t\tstyle=\"\" \n\t\taria-hidden=\"true\"><\/span>\n\t\t\tContent Development\t\t<\/span>\n\t\t\t<\/a>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Content planning and development for website, business blog, eBook, eNewsletter<\/p>\n","protected":false},"author":1,"featured_media":118,"parent":325,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-246","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tokyopr.co.jp\/en\/wp-json\/wp\/v2\/pages\/246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tokyopr.co.jp\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.tokyopr.co.jp\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.tokyopr.co.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tokyopr.co.jp\/en\/wp-json\/wp\/v2\/comments?post=246"}],"version-history":[{"count":0,"href":"https:\/\/www.tokyopr.co.jp\/en\/wp-json\/wp\/v2\/pages\/246\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.tokyopr.co.jp\/en\/wp-json\/wp\/v2\/pages\/325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tokyopr.co.jp\/en\/wp-json\/wp\/v2\/media\/118"}],"wp:attachment":[{"href":"https:\/\/www.tokyopr.co.jp\/en\/wp-json\/wp\/v2\/media?parent=246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}