{"id":240,"date":"2014-12-24T14:56:55","date_gmt":"2014-12-24T05:56:55","guid":{"rendered":"http:\/\/ad102allvr.smartrelease.jp\/wordpress03\/?page_id=240"},"modified":"2016-07-11T16:22:26","modified_gmt":"2016-07-11T07:22:26","slug":"japanpr","status":"publish","type":"page","link":"https:\/\/www.tokyopr.co.jp\/en\/why-tokyopr\/japanpr","title":{"rendered":"Successful PR Campaigns in Japan"},"content":{"rendered":"<div id=\"pl-240\"  class=\"panel-layout\" ><div id=\"pg-240-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-240-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-240-0-0-0\" class=\"so-panel widget widget_nav_menu panel-first-child\" data-index=\"0\" ><div class=\"cmenu1 panel-widget-style panel-widget-style-for-240-0-0-0\" ><div class=\"menu-%e6%9d%b1%e4%ba%acpr%e3%81%ae%e4%ba%8b%e6%a5%ad%e9%a0%98%e5%9f%9f-container\"><ul id=\"menu-%e6%9d%b1%e4%ba%acpr%e3%81%ae%e4%ba%8b%e6%a5%ad%e9%a0%98%e5%9f%9f\" class=\"menu\"><li id=\"menu-item-555\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-555\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/why-tokyopr\/japanpr\">Successful PR Campaigns in Japan<\/a><\/li>\n<li id=\"menu-item-554\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-554\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/why-tokyopr\/b2bpr\">Highly specialized in the B2B sector<\/a><\/li>\n<li id=\"menu-item-553\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-553\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/why-tokyopr\/marketing\">Owned Media for PR &#038; Marketing<\/a><\/li>\n<\/ul><\/div><\/div><\/div><div id=\"panel-240-0-0-1\" class=\"so-panel widget widget_nav_menu panel-last-child\" data-index=\"1\" ><div class=\"cmenu3 panel-widget-style panel-widget-style-for-240-0-0-1\" ><h3 class=\"widget-title\">\u3000Related Services<\/h3><div class=\"menu-sub%e3%83%a1%e3%83%8b%e3%83%a5%e3%83%bc_b2b-container\"><ul id=\"menu-sub%e3%83%a1%e3%83%8b%e3%83%a5%e3%83%bc_b2b\" class=\"menu\"><li id=\"menu-item-635\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-635\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/what-we-offer\/mediarelations\">Media Relations<\/a><\/li>\n<li id=\"menu-item-633\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-633\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/what-we-offer\/pressreleases\">Press Releases<\/a><\/li>\n<li id=\"menu-item-639\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-639\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/what-we-offer\/pressevents\">Press Events<\/a><\/li>\n<li id=\"menu-item-634\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-634\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/what-we-offer\/mediatraining\">Media Training<\/a><\/li>\n<li id=\"menu-item-638\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-638\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/what-we-offer\/translation\">Translation<\/a><\/li>\n<li id=\"menu-item-636\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-636\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/what-we-offer\/productions\">Productions<\/a><\/li>\n<li id=\"menu-item-637\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-637\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/what-we-offer\/tradeshows\">Trade Shows<\/a><\/li>\n<li id=\"menu-item-632\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-632\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/what-we-offer\/website\">Website<\/a><\/li>\n<\/ul><\/div><\/div><\/div><\/div><div id=\"pgc-240-0-1\"  class=\"panel-grid-cell\" ><div id=\"panel-240-0-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1163 size-large\" src=\"https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/b2bnewspaperjapan-1024x356.jpg\" alt=\"\" width=\"700\" height=\"243\" srcset=\"https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/b2bnewspaperjapan-1024x356.jpg 1024w, https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/b2bnewspaperjapan-150x52.jpg 150w, https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/b2bnewspaperjapan-300x104.jpg 300w, https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/b2bnewspaperjapan.jpg 1440w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<h2><strong>Public Relations<\/strong><\/h2>\n<p>Public relation is all about effective communication; this means providing the right message to the right audience at the right time. Tokyo PR helps client organizations by developing and managing effective communications program to attain their corporate communications objectives.<\/p>\n<p>Our principal activities cover overall marketing communications program. Our expertise encompasses the strategic employment of Public Relations to engender successful marketing and media campaigns.<\/p>\n<ul style=\"list-style-type: circle;\">\n<li><span style=\"color: #333333;\">Effective Media Relations\n<p><\/span><\/li>\n<li><span style=\"color: #333333;\">Press Release\/Technical Article Writing, Delivering and Clipping services\n<p><\/span><\/li>\n<li><span style=\"color: #333333;\">Press Event Arrangement\n<p><\/span><\/li>\n<li><span style=\"color: #333333;\">Marketing Support ...including Literature, Website, Trade show and so on.<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h2><strong>Global Communication<\/strong><\/h2>\n<p>Effective multinational PRs are made possible by well-communicated PRs understanding the local culture and needs.<\/p>\n<p>With our experiences and capability working as a part of global MarCom networks, Tokyo PR liaises with global\/regional and local teams to effectively translate and deliver your global messages to Japanese media.<\/p>\n<p>As we believe it\u2019s important to be closely in touch with clients and media, we connect you and media in the most effective way.<\/p>\n<p>80% of our client being foreign firms, we commit ourselves to support their businesses in Japan with PR.<\/p>\n<p><a href=\"https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/globalcomms_en.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1469\" src=\"https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/globalcomms_en.png\" alt=\"globalcomms_en\" width=\"952\" height=\"665\" srcset=\"https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/globalcomms_en.png 952w, https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/globalcomms_en-150x105.png 150w, https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/globalcomms_en-300x210.png 300w, https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/globalcomms_en-768x536.png 768w, https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/globalcomms_en-230x160.png 230w\" sizes=\"auto, (max-width: 952px) 100vw, 952px\" \/><\/a><\/p>\n<p>\u00a0<\/p>\n<h2><strong>PR campaign in JAPAN<\/strong><\/h2>\n<p>Public Relations is regularly utilized as one marketing element. Many occasions such as launch of a new product or service and their promotions, on ad-hoc, constant or seasonable basis can be greatly enhanced by using public relations techniques in the total marketing mix, along with sales promotion and other techniques.<\/p>\n<p>A key for successful PR campaign in Japan is to make the global PR program enhanced for Japanese market to best-utilize your resources.<\/p>\n<p>Respecting the regionality of each local, standing on a global standpoint is important. Listening and understanding to the voices from \u201cmedia\u201d, \u201cusers\u201d and \u201cstaff\u201d, implementation of PR program optimized in a Japanese market leads to a good result.<\/p>\n<p>\u00a0<\/p>\n<h2><strong>Importance of Japan Office<\/strong><\/h2>\n<p>It is essential to involve Japan local office to implement any PR\/Marketing programs in Japan. The key to success lies in how the program will fit in the overall global public relations program.<\/p>\n<p>Japanese editors do not contact the overseas office directly. Settling head-office one global media contact for all global media inquiries may give a good information control, but use of local offices enables faster response to the inquiries which is also very important. The way is to share fundamental info with the local, to enable this.<\/p>\n<p>By responding to the media's demand and reflecting the opinions of the local office in the program, you can achieve the maximum public relations effect.<\/p>\n<h3>Important Roles of Japan office<\/h3>\n<ul style=\"list-style-type: circle;\">\n<li><span style=\"color: #333333;\">Positioning PR personnel in Japan\n<p><\/span><\/li>\n<li><span style=\"color: #333333;\">Understanding the Japanese market\n<p><\/span><\/li>\n<li><span style=\"color: #333333;\">Having a line of contact with each product manager\/engineer\n<p><\/span><\/li>\n<li><span style=\"color: #333333;\">Translating and editing relevant materials\n<p><\/span><\/li>\n<li><span style=\"color: #333333;\">Contact window for local journalists<\/span><\/li>\n<\/ul>\n<h3>Recognizing the value of PR within the company<\/h3>\n<ul style=\"list-style-type: circle;\">\n<li><span style=\"color: #333333;\">Understanding PR activities\n<p><\/span><\/li>\n<li><span style=\"color: #333333;\">Ready to excavate a potential source of PR activities\n<p><\/span><\/li>\n<li><span style=\"color: #333333;\">Building consensus between local and global\n<p><\/span><\/li>\n<li><span style=\"color: #333333;\">Communications among PR agencies<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div><\/div><div id=\"panel-240-0-1-1\" class=\"so-panel widget widget_sow-cta panel-last-child\" data-index=\"3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-cta so-widget-sow-cta-default-4b4616b4bcb6-240\"\n\t\t\t\n\t\t><div\n\tclass=\"sow-cta-base\"\n\t>\n\t\n\t<div class=\"sow-cta-wrapper\">\n\n\t\t<div class=\"sow-cta-text\">\n\t\t\t\n\t\t\t\t\t\t\t<h4 class=\"sow-cta-subtitle\">\n\t\t\t\t\tlearn more about Tokyo PR's work...\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\n\t\t<div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-button so-widget-sow-button-flat-2e6203011484\"\n\t\t\t\n\t\t><div class=\"ow-button-base ow-button-align-center\">\n\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/www.tokyopr.co.jp\/en\/how-we-work\/casestudy\"\n\t\t\t\t\tclass=\"sowb-button ow-icon-placement-left ow-button-hover\" \t>\n\t\t<span>\n\t\t\t<span class=\"sow-icon-fontawesome sow-fas\" data-sow-icon=\"&#xf08e;\"\n\t\tstyle=\"\" \n\t\taria-hidden=\"true\"><\/span>\n\t\t\tCase Study\t\t<\/span>\n\t\t\t<\/a>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Implementation of PR program optimized in a Japanese market leads to a good result<\/p>\n","protected":false},"author":1,"featured_media":1163,"parent":325,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-240","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tokyopr.co.jp\/en\/wp-json\/wp\/v2\/pages\/240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tokyopr.co.jp\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.tokyopr.co.jp\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.tokyopr.co.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tokyopr.co.jp\/en\/wp-json\/wp\/v2\/comments?post=240"}],"version-history":[{"count":1,"href":"https:\/\/www.tokyopr.co.jp\/en\/wp-json\/wp\/v2\/pages\/240\/revisions"}],"predecessor-version":[{"id":1676,"href":"https:\/\/www.tokyopr.co.jp\/en\/wp-json\/wp\/v2\/pages\/240\/revisions\/1676"}],"up":[{"embeddable":true,"href":"https:\/\/www.tokyopr.co.jp\/en\/wp-json\/wp\/v2\/pages\/325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tokyopr.co.jp\/en\/wp-json\/wp\/v2\/media\/1163"}],"wp:attachment":[{"href":"https:\/\/www.tokyopr.co.jp\/en\/wp-json\/wp\/v2\/media?parent=240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}