{"id":218,"date":"2014-12-24T13:56:02","date_gmt":"2014-12-24T04:56:02","guid":{"rendered":"http:\/\/ad102allvr.smartrelease.jp\/wordpress03\/?page_id=218"},"modified":"2017-04-14T13:24:05","modified_gmt":"2017-04-14T04:24:05","slug":"contentdevelopment","status":"publish","type":"page","link":"https:\/\/www.tokyopr.co.jp\/en\/what-we-offer\/contentdevelopment","title":{"rendered":"Content Development"},"content":{"rendered":"<div id=\"pl-218\"  class=\"panel-layout\" ><div id=\"pg-218-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-218-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-218-0-0-0\" class=\"so-panel widget widget_black-studio-tinymce widget_black_studio_tinymce panel-first-child\" data-index=\"0\" ><div class=\"panel-widget-style panel-widget-style-for-218-0-0-0\" ><div class=\"textwidget\"><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-214 size-full\" src=\"https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/data39-e1419397316879.png\" alt=\"data39\" width=\"100\" height=\"100\" \/><\/p>\n<\/div><\/div><\/div><div id=\"panel-218-0-0-1\" class=\"so-panel widget widget_nav_menu panel-last-child\" data-index=\"1\" ><div class=\"cmenu2 panel-widget-style panel-widget-style-for-218-0-0-1\" ><div class=\"menu-%e3%82%b5%e3%83%bc%e3%83%93%e3%82%b9%e3%83%a1%e3%83%8b%e3%83%a5%e3%83%bc-container\"><ul id=\"menu-%e3%82%b5%e3%83%bc%e3%83%93%e3%82%b9%e3%83%a1%e3%83%8b%e3%83%a5%e3%83%bc\" class=\"menu\"><li id=\"menu-item-377\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-377\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/what-we-offer\/mediarelations\">Media Relations<\/a><\/li>\n<li id=\"menu-item-374\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-374\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/what-we-offer\/pressreleases\">Press Releases<\/a><\/li>\n<li id=\"menu-item-373\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-373\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/what-we-offer\/pressevents\">Press Events<\/a><\/li>\n<li id=\"menu-item-376\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-376\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/what-we-offer\/mediatraining\">Media Training<\/a><\/li>\n<li id=\"menu-item-565\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-565\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/what-we-offer\/overseasnetwork\">Global Network<\/a><\/li>\n<li id=\"menu-item-379\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-379\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/what-we-offer\/translation\">Translation<\/a><\/li>\n<li id=\"menu-item-375\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-375\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/what-we-offer\/productions\">Productions<\/a><\/li>\n<li id=\"menu-item-378\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-378\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/what-we-offer\/tradeshows\">Trade Shows<\/a><\/li>\n<li id=\"menu-item-563\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-563\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/what-we-offer\/contentdevelopment\">Content Development<\/a><\/li>\n<li id=\"menu-item-372\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-372\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/what-we-offer\/website\">Website<\/a><\/li>\n<li id=\"menu-item-564\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-564\"><a href=\"https:\/\/www.tokyopr.co.jp\/en\/what-we-offer\/jointprojects\">Joint Projects<\/a><\/li>\n<\/ul><\/div><\/div><\/div><\/div><div id=\"pgc-218-0-1\"  class=\"panel-grid-cell\" ><div id=\"panel-218-0-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t><h3 class=\"widget-title\">Focusing on customer's insights is a key for successful content creation<\/h3>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h2><strong>Focusing on \"Audience wants to know\" but \"You want to tell\"<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-1093\" src=\"https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/pic_content_640x426-300x200.png\" alt=\"pic_content_640x426\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/pic_content_640x426-300x200.png 300w, https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/pic_content_640x426-150x100.png 150w, https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/pic_content_640x426-272x182.png 272w, https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/pic_content_640x426.png 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><br \/> In marketing activities using owned media, it is important to provide the valuable content for audience\/potential customers. In the case of the web content, the audience will easily go away if they feel \"disappointing\", \"not interesting\", \"useless\", \"lack of credibility\" for the content.<\/p>\n<p>It is necessary to focus on customer insights to lower the bounce rate of access users. An efficient way to find a customer insight is to listen to the voice of the field staff that are actually in contact with the customer.<\/p>\n<p>Attractive content varies with the stage where the custome is in, such as Investigation\/Evaluation\/Preparing approval documents.<\/p>\n<p>Listening to the voice of field staff and exploring the attractive information for target users, creating a content with a focus on \"What audience want to know\" will be available.<\/p>\n<p>\u00a0<\/p>\n<h2><strong>Delivering information along the purchasing process<\/strong><\/h2>\n<p>In the preparation of the content, it is necessary to be aware of the purchasing process.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1555 size-large\" src=\"https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/purchasing-process-1024x591.png\" alt=\"purchasing process\" width=\"700\" height=\"404\" srcset=\"https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/purchasing-process-1024x591.png 1024w, https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/purchasing-process-150x87.png 150w, https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/purchasing-process-300x173.png 300w, https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/purchasing-process-768x444.png 768w, https:\/\/www.tokyopr.co.jp\/en\/wp-content\/uploads\/2014\/12\/purchasing-process.png 1179w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Each and every potential customers are standing at the different position in the purchasing process.<\/p>\n<p>It is important to take into account the customer's position in the purchasing process and provide the right information at the right time. Careful content planning can make apparent potential needs.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Focusing on customer&#8217;s insights is a key for successful content creation<\/p>\n","protected":false},"author":1,"featured_media":214,"parent":130,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-218","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tokyopr.co.jp\/en\/wp-json\/wp\/v2\/pages\/218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tokyopr.co.jp\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.tokyopr.co.jp\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.tokyopr.co.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tokyopr.co.jp\/en\/wp-json\/wp\/v2\/comments?post=218"}],"version-history":[{"count":0,"href":"https:\/\/www.tokyopr.co.jp\/en\/wp-json\/wp\/v2\/pages\/218\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.tokyopr.co.jp\/en\/wp-json\/wp\/v2\/pages\/130"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tokyopr.co.jp\/en\/wp-json\/wp\/v2\/media\/214"}],"wp:attachment":[{"href":"https:\/\/www.tokyopr.co.jp\/en\/wp-json\/wp\/v2\/media?parent=218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}